The Aesthetic of The 1975 Album Cover: A Reflection of Persuasion's Bold Visual Approach

In an era where costume design is often overlooked, Marianne Agertoft's work on Netflix's Persuasion is a refreshing exception. The series' bold visual approach, reminiscent of the iconic album covers from the 1970s, is a deliberate choice that sets it apart from its contemporaries. This aesthetic is not just a nod to the era in which Jane Austen penned her timeless novel; it's a carefully crafted reflection of the show's themes and characters.

Anne Elliot, played by Dakota Johnson, embodies this aesthetic perfectly. Her demeanor is far from the timid Regency heroine one might expect; instead, she exudes confidence and defiance. This is evident even in her introductory voiceover, where she flashes a rebellious glance at the camera, daring anyone to disagree with her. Agertoft's costume design amplifies this boldness, dressing Johnson in sumptuous attire that would make any 1970s rock goddess jealous.

The show's cold open sets the tone for the rest of Persuasion, introducing its star-crossed lovers, Anne Elliot and Fredrick Wentworth (Cosmo Jarvis), canoodling by the water in exquisite costumes. This scene is more than just a romantic gesture; it's a declaration of independence, showcasing Anne's willingness to take risks and challenge societal norms.

The 1975 album cover aesthetic in Persuasion is not just about nostalgia or aesthetics; it's about the characters' inner strength and determination. By embracing this bold visual approach, Agertoft has created a series that feels both timeless and modern, with a keen understanding of its characters' complexities. As viewers, we are rewarded with a richly textured world that invites us to explore the intricacies of Anne Elliot's character, and the era in which she lived.

In conclusion, Persuasion's bold visual approach is not just a stylistic choice; it's an integral part of the show's narrative. By embracing the aesthetic of 1970s album covers, Agertoft has created a series that is both a love letter to the past and a commentary on the present.

Aesthetic the 1975 album cover